These 17 Popular Lifestyle Blogs Prove Blogging Isn’t Dead

Scroll through social media, and you might think influencers have taken over. But behind the scenes? Lifestyle blogs are quietly running the show.

In 2025, the most popular lifestyle blogs aren’t just surviving—they’re thriving. They’re trusted, evergreen hubs of inspiration on everything from cozy home decor to holistic wellness, minimalist living to mom life hacks.

These blogs feel personal. Like advice from a friend who’s a step ahead.

They offer depth and insight where social media offers distraction.

If you’ve ever searched for a recipe, a self-care idea, or a money-saving hack, chances are a lifestyle blog gave you the answer.

Whether you’re here to discover your next favorite blog—or wondering what it takes to grow one yourself—this list will give you both inspiration and practical insight.

Reasons To Start a Lifestyle Blog in 2025?

Here’s what makes lifestyle blogging so rewarding today:

• Low barrier to entry: You don’t need fancy equipment or a tech background—just a voice and a message that matters to your readers.
• Multiple income streams: Blogs can earn through affiliate marketing, digital products, sponsorships, courses, coaching, and more.
• Creative freedom: You choose your niche, your pace, your style. It’s your space to be fully you.
• Long-term growth: Unlike social media posts, blog content keeps working for you—bringing traffic and income for months or even years.
• Community and credibility: Blogs let you build trust and a deeper connection with your readers—something algorithms and tariffs can never take away.

Whether you’re into wellness, design, parenting, finance, or just figuring it out as you go—a lifestyle blog can become your platform for impact, income, and personal growth.

And to help you see what’s possible, we’ve rounded up the most popular lifestyle blogs of 2025. These are the ones to follow—and learn from—if you’re ready to start or grow your own.

17 Successful Lifestyle Blog Examples

These lifestyle blogs aren’t just popular—they’re profitable, influential, and packed with evergreen content that keeps readers coming back.

1. The Everygirl

Niche: Millennial lifestyle, career, home, fashion
This blog is a go-to for young women navigating adulthood. It balances pretty visuals with practical life advice—from decorating your first apartment to negotiating a raise.
Why it works:

• Diverse voices and contributor articles
• Smart mix of inspiration and how-tos
• Highly shareable Pinterest content

2. Cup of Jo

Niche: Motherhood, relationships, beauty, culture
Joanna Goddard’s thoughtful, conversational tone builds trust and community. Her blog feels like a cozy, honest chat with a close friend.
Why it works:

• Strong reader engagement in comments
• Long-form essays that spark emotion
• Relatable mix of deep topics and fun finds

3. A Beautiful Mess

Niche: DIY, crafts, home decor, parenting
Run by sisters Elsie and Emma, this blog bursts with color, creativity, and joy. It’s ideal for anyone who loves decorating, memory-keeping, or making things by hand.
Why it works:

• Great visual identity and branding
• Tutorials that drive evergreen traffic
• Robust Pinterest and product strategy

4. The Skinny Confidential

Niche: Wellness, beauty, lifestyle
Lauryn Bosstick blends blunt advice with a luxury aesthetic. Her blog, podcast, and product line create a seamless brand experience.
Why it works:

• Bold, polarizing voice that stands out
• Monetizes through affiliate links, product lines, and coaching
• Loyal community built around transparency

5. Chris Loves Julia

Niche: Home design, DIY, family life
With a mix of tutorials, personal updates, and renovation projects, this blog feels like a reality show you can reference. It’s approachable and aspirational at once.
Why it works:

• Authentic storytelling in a crowded space
• Great photography and step-by-step guides
• Consistent blog + Instagram content funnel

6. Love and Lemons

Niche: Plant-based recipes, healthy eating
Jeanine Donofrio makes seasonal eating feel fresh and doable. Her blog features vibrant recipes and photo-driven guides for health-conscious readers.
Why it works:

• SEO-friendly recipe archives
• Clean design and cookbook credibility
• Repeatable content structure for long-term traffic

7. Camille Styles

Niche: Entertaining, clean living, interiors
This blog fuses California cool with practical rituals—from table decor to morning routines. It’s all about effortless elegance.
Why it works:

• Elevated yet attainable lifestyle content
• Consistent editorial calendar
• Beautiful, brand-aligned photography

8. Happily Grey

Niche: Fashion, motherhood, travel
Mary Lawless Lee delivers neutral-toned style, travel inspiration, and glimpses into motherhood with an influencer-meets-editorial feel.
Why it works:

• Sharp visual identity across platforms
• Brand collaborations and personal storytelling
• Expanded into retail products and books

9. Wit & Delight

Niche: Personal growth, mental health, home
Kate Arends combines thoughtful journaling prompts, home styling, and real-life struggles into one deeply human lifestyle blog.
Why it works:

• Emphasizes mental health in lifestyle content
• Offers templates, courses, and physical products
• Multi-platform storytelling (blog, podcast, Instagram)

10. Well+Good

Niche: Wellness lifestyle, fitness, nutrition
This editorial powerhouse provides expert-backed articles, trend reports, and lifestyle advice for health-conscious readers.
Why it works:

• High editorial standards and SEO structure
• Authority through medical contributors
• Strong YouTube, newsletter, and event presence

11. Wit & Whimsy

Niche: Classic fashion, NYC living, travel
Meghan Donovan’s blog is perfect for readers who love elegant outfits, charming cafés, and timeless advice on how to elevate your day-to-day.
Why it works:

• Strong personal branding with a niche focus
• Engaged Instagram and email audience
• Great for affiliate monetization in fashion

12. Studio DIY

Niche: Family life, parties, colorful DIY
This bright and playful blog helps parents (and creatives) add more color and fun to everyday life with crafts, party planning, and lifestyle ideas.
Why it works:

• Extremely visual and Pinterest-friendly
• Offers digital downloads and branded products
• Unique angle with family-forward creativity

13. The Blonde Abroad

Niche: Solo female travel, lifestyle
Kiersten’s travel blog inspires women to explore the world with confidence. It blends wanderlust with practical advice on destinations, packing, and digital nomad life.
Why it works:

• Strong evergreen travel guides
• Monetized through courses and affiliate links
• SEO-rich content and beautiful imagery

14. Pinch of Yum

Niche: Recipes, food blogging, income reports
Lindsay’s blog isn’t just for foodies—it’s for aspiring bloggers, too. She shares delicious recipes and transparent blogging insights.
Why it works:

• High-volume organic traffic from SEO-friendly recipes
• Email funnels, products, and affiliate monetization
• Great balance of food, blogging, and personal life

15. Julia Berolzheimer (Gal Meets Glam)

Niche: Fashion, home, garden
Julia rebranded her once-blog empire to focus more broadly on elevated everyday living. Her style is refined, romantic, and very shoppable.
Why it works:

• Beautiful visuals and editorial-quality design
• Shoppable content that feels organic
• Seamless brand extension into retail and collaborations

16. The Fresh Exchange

Niche: Seasonal living, homesteading, wellness
This blog is all about slowing down and reconnecting with nature. Think growing your own herbs, syncing with the seasons, and minimalist family life.
Why it works:

• Emotionally aligned with “soft life” and intentional living trends
• Long-form content with deep storytelling
• Clear mission-driven brand

17. DesignLoveFest

Niche: Interior design, aesthetics, digital tools
Founded by Bri Emery, this blog offers quirky design inspiration, curated digital downloads, and style tips with an artsy, editorial flair.
Why it works:

• High design appeal with strong Pinterest virality
• Offers digital products and classes
• One-of-a-kind aesthetic that stands out

The Most Popular & Profitable Lifestyle Blog Niches in 2025

Lifestyle blogging isn’t just about covering everything—it’s about choosing the right angle. The most successful blogs in 2025 are doubling down on niche content that speaks to a specific audience with clarity, consistency, and care.

Here are the lifestyle niches gaining serious traction this year:

Mental Wellness + Mindful Living

More people are craving calm, clarity, and balance. Blogs focused on emotional health, journaling, nervous system regulation, and simple daily rituals are thriving.

Hot Topics:

• Anxiety and burnout tips
• Digital detox guides
• Journaling prompts and emotional check-ins
• Slow living routines

Clean + Plant-Based Living

From vegan recipes to low-tox beauty routines, this niche continues to grow as more readers prioritize sustainability and wellness.

Hot Topics:

• Whole food meal plans
• Clean beauty product swaps
• Eco-friendly home routines
• Minimalist grocery shopping

Solo Living + Self-Development

A wave of Gen Z and Millennial readers are focused on building strong habits, career confidence, and financial independence while living alone.

Hot Topics:

• Self-care routines
• Apartment organization hacks
• Personal finance for singles
• Productivity tools and journaling

Digital Nomad + Remote Lifestyle

More people are working from anywhere—and they want blogs that show them how to make it work sustainably.

Hot Topics:

• Packing lists and gear reviews
• City guides for remote workers
• Budget travel with a laptop
• Visa tips, co-living, and coworking

Modern Homemaking

Home content is trending hard, especially when it’s grounded in comfort, simplicity, and functionality.

Hot Topics:

• DIY home upgrades
• Kitchen organization and pantry styling
• Budget decorating
• Intentional cleaning routines

Soft Life + Intentional Living

This lifestyle trend focuses on ease, elegance, and doing less—with more meaning. Think luxury meets peace.

Hot Topics:

• Boundaries and saying no
• Non-toxic self-pampering
• Gentle routines that spark joy
• Aesthetic inspiration boards

Feminine Entrepreneurship

Whether it’s coaching, blogging, product-based business, or content creation—female solopreneurs are turning lifestyle blogs into full-time brands.

Hot Topics:

• Business behind-the-scenes
• Email marketing and passive income
• Branding, design, and mindset
• Balancing work with life and self-care

6 Key Lessons New Lifestyle Bloggers Can Learn from the Best

Looking at popular lifestyle blogs might feel intimidating at first—but here’s the good news: every single one of them started small.

The difference? They made consistent, intentional choices that helped them grow—and you can, too. Here are some of the most valuable lessons aspiring bloggers can take from today’s top lifestyle brands.

1. Start with a Specific Niche (Then Expand Later)

Almost every successful blog began by owning one clear lane—whether it was plant-based food, mom life, or solo travel. Picking a focused niche helps you attract the right audience faster, create SEO-friendly, problem-solving content, and stand out in a crowded space. Once you’ve built trust, you can expand into adjacent topics (just like The Everygirl or The Skinny Confidential did).

2. Don’t Just Post—Build a Brand

The best lifestyle blogs are instantly recognizable. From fonts to color palettes to the tone of voice—they feel cohesive across every touchpoint. Choose 2–3 brand colors and stick with them, use consistent fonts and imagery, and write like you’re talking to a specific person—not just broadcasting to the internet.

3. Prioritize Evergreen Content

Trendy topics come and go. But evergreen content—like “10 Small Apartment Organization Hacks” or “How to Build a Self-Care Morning Routine”—keeps bringing in traffic for years. Google loves content that stands the test of time. You’ll spend less time chasing trends, and your site becomes a reliable resource that ranks higher and lasts longer.

4. Make It Personal—But Valuable

People follow people, not just topics. Sharing your personal stories, routines, or challenges adds authenticity—but make sure each post still solves a problem or offers value. Turn your struggles into how-to guides, include “what I’d do differently” reflections, and use storytelling to build emotional connection with your readers.

5. Diversify Your Income Early

Most top bloggers don’t rely on one stream of income. They blend affiliate links, digital products, sponsored posts, and even physical merchandise. Smart beginner moves include joining affiliate programs related to your niche, building your email list ASAP, and creating a simple freebie like a checklist or guide to start growing your audience.

6. Consistency Beats Perfection

No one’s first blog post is perfect. What matters more is sticking with it—writing, publishing, improving, and connecting with readers week after week. Your 10th post will be better than your first. Your 100th will be even stronger.

Ready To Start Your Own Lifestyle Blog?

Reading about the most popular lifestyle blogs of 2025 is inspiring—but it’s also proof that real success is possible when you commit to sharing your voice. Every blog on this list began with zero traffic, zero followers, and often no clear plan beyond a simple desire to create. If you’re thinking about starting your own lifestyle blog, don’t overthink it. You don’t need a big budget or fancy tools—just a clear voice and the courage to begin. Focus on creating helpful, relatable content that solves problems or brings joy. Over time, you’ll build trust, grow an audience, and maybe even turn your blog into a full-time brand. So go for it. Start small, stay consistent, and let your story lead the way.